Lead Management in terms of weekdays

The days during the work week are the best to contact and qualify generated leads.

A variety of studies have shown the importance of the day of the week when it comes to contacting a lead, with the objective of making them potential clients.

Concentrating on that aspect of lead management, we will now explain the conclusions of a study created by leaderesponsemanagement.org which collected data over 3 years from 6 companies dedicated to lead generation management.

Contacted leads on the first call

We can see how the best days to establish a first contact with the generated leads are Wednesday and Thursday, and can conclude that Monday and Tuesdays are the worst days.

Qualified leads in the first call

If our goal is to make the first contact to qualify leads, the best day to do it would be on Wednesdays, while the worst days are the beginning and the end of each work week (Mondays and Fridays).

Leads that have been contacted and qualified.

Finally, the best days to qualify leads that have already been previously contacted, would be the mid-days in the week (Tuesday, Wednesday, and Thursday), obtaining the best results on Thursdays, and making the task difficult for Friday.

The conclusion we can attain from this analysis is that Wednesdays as well as Thursdays are the best days of the week to contact and qualify leads successfully, and Mondays and Fridays are the most difficult days to do so. Using this information, once the leads are generated, the focus should be carried out during the middle of the week.

Sources: leadresponsemanagement.org

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