Studies to improve lead management

Lead Management by companies

A great majority of companies reviewed do not optimize the management of online leads and potential clients.

A study done by the Harvard Business Review shows evidence of the poor management and the misuse of online leads by the great majority of companies. This evidence is taken from about 2,200 companies based in the United States... [view full article]

Lead Management in terms of weekdays

The days during the work week are the best to contact and qualify generated leads

Wednesdays as well as Thursdays are the best days of the week to contact and qualify leads successfully, and Mondays and Fridays are the most difficult days to do so. Using this information, once the leads are generated, the focus should be carried out during the central moments of the week... [view full article]

Lead Management in terms of time of day

The early morning hours as well as certain hours in the afternoon are the best times to contact and qualify leads.

The first hours of the day from 8am to 10am, as well as the afternoon hours between 4pm to 6pm, prove to be the best time of the day to contact and qualify leads... [view full article]

Lead Management in terms of response time

Quick attention to generated leads is a key factor in the success of their management.

While qualifying the lead before contacting them dramatically increases the rate of success (the lead becoming a client) throughout the whole time spectrum, the previous rule also applies here: qualifying and contacting a lead within the first five minutes is still crucial... [view full article]

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